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Our Services
Ad Serving Strategies
- Ad type recommendations (Banner, Rich Media, Video)
- Viewability and Invalid Traffic considerations
- Optimization for conversion
Ad Serving
- Setup and serve Google Ad Manager (GAM) campaigns
- Ad creative type strategies
- Campaign management and optimizations
- Quality control operations
- Campaign reporting
Programmatic Ad Management
- Automated bidding strategies
- Real-time optimization
- Advanced targeting capabilities
OMS/CMS Integration
- Independent review of current systems
- Vendor recommendations
- End-to-end migration support
- Staff training and documentation
- Salesforce setup and integration
Analytics & Reporting
- Sales reporting dashboards
- Advanced reporting analytics
- Custom KPI tracking
Data Strategies
- Cloud setup and storage maintenance
- Multi-source data consolidation
- Cross-departmental data access
- Staff training programs
Supported Systems/Platforms
Ad Serving Platforms
Analytics & Reporting
Data Management & Cloud
Advanced Data Management Services
Programmatic Workflow Expertise
Real-time data pipelines for DSP, SSP, and Ad Exchange integrations with OpenRTB protocol optimization for minimal latency.
Cloud-Native Data Architecture
Scalable infrastructure on AWS and GCP with Kubernetes orchestration for high availability and fault tolerance.
AI-Driven Yield Optimization
Machine learning models using TensorFlow/PyTorch for dynamic floor pricing and fill rate optimization with reinforcement learning.
Real-Time Stream Processing
Apache Kafka and Flink integration for near real-time GAM log analysis enabling on-the-fly campaign adjustments.
Advanced Analytics & Reporting
Self-service analytics pipelines with comprehensive dashboards for CTR, CPM, viewability, and key performance metrics.
Data Lake Architecture
Robust data lake solutions with automated ETL/ELT processes using Airflow and dbt for clean, analytics-ready data tables.
Header Bidding Integration
Prebid.js and Open Bidding framework optimization for efficient multi-bid auctions with fine-tuned bid shading and price floors.
Data Governance & Compliance
GDPR and CCPA compliance with role-based access controls, data retention policies, and comprehensive anonymization measures.
Scalable API Development
Custom REST/GraphQL APIs for AdOps teams with DevOps best practices, CI/CD pipelines, and automated testing for rapid deployment.
Holistic Data Strategy
End-to-end AdOps strategy consulting with CDP integration, predictive modeling, and incremental revenue optimization opportunities.
Ready to Optimize Your Ad Operations?
Contact Epic Ad Solutions today to transform your advertising technology infrastructure
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